Insights · Field notes

What we've learned building these.

Specific answers to questions people actually ask us. No "10 SEO tips"; if a competitor could publish it verbatim, we didn't write it.

06: Published answers
05: Working topics
100%: Written from actual work

Start here · Agency relationships

Do you own your website if an agency builds it?

Sometimes yes, sometimes no; and the answer is usually in a contract nobody reads twice. Here is how to find out before you sign.

Agency relationships

01
Will a website redesign lose my rankings?
Only if the migration is done badly. The three things that actually cause ranking loss, what to do about each, and what to expect week by week.

Ads conversion

01
The 7 ways Google Ads conversion tracking breaks
Your conversion count is going up and your booked jobs are not. Here are the seven causes, how to check each one, and what to do about it.

Contractor growth

01
Why contractor websites don't generate calls
It is rarely the design. Five structural reasons a contractor site gets traffic and no phone calls; and how to check each one on your own site.

Engineering

01
Astro vs WordPress for local service businesses
An honest comparison, including where WordPress wins. What each is actually good at, and how to tell which one your business needs.

AI search

01
How we test AI search visibility
We ask the AI systems the questions our customers ask, record what comes back, and publish the results; including the ones where we do not appear.

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