Industries / Contractors
Contractor website design built for estimate requests.
We build websites for general contractors and remodeling businesses across the US. Show the work you want to sell, make estimates easy to request on a phone, and keep your domain and code in your own accounts.
Website packages are fixed at $650, $1,600 and $2,000 and take 7–25 days to deliver. Compare packages
In short
A contractor website from Novarius combines a page plan for your services, real project photos and a mobile estimate form. The scope depends on your package and available content. Call attribution and ongoing SEO are separate services; we define those costs before work starts.
Novarius builds websites, search visibility and call tracking as one system for US home service businesses. Everything is built in your accounts, under your name.
Contractor websites we built
Live on each client's own domain. Every card opens the real site in a new tab.
Why contractor websites stop at the estimate request
Everything is on one page
Kitchens, bathrooms, drywall, painting, decks and new construction share three paragraphs and one gallery. There may be too little detail about each service for a homeowner to compare it or request an estimate.
The work isn't on the site
This is the one that costs most. Contractors have hundreds of photos of finished work, on a phone or on Facebook. The website has four stock images. In a trade where the buying decision is "can these people do good work," the proof is the product, and it is usually missing.
The estimate form is a wall
Twelve fields, a required budget dropdown, an address before anyone has spoken. Someone comparing three contractors will fill in the shortest form first.
Licensing and insurance aren't used
Licensed, bonded and insured is a real differentiator against unlicensed competition, and it is usually buried in the footer instead of sitting next to the estimate request where the hesitation happens.
Nobody knows what's producing calls
Money goes to ads, a directory, a lead service. Calls come in. Nothing connects them, so the decision to keep or cut a channel is made on a feeling.
What a contractor site from us includes
- A page per service you actually want to sell, so each can rank, and each can be advertised to
- Your real projects, prominently, on desktop and mobile
- A short estimate form, plus tap-to-call fixed on mobile
- Licensing, bonding and insurance placed where the hesitation is: beside the form, not in the footer
- Service area stated clearly, so out-of-area enquiries filter themselves out
- Optional call tracking, quoted separately when you need source attribution
- Speed: most of your visitors are on a phone, often on mobile data
Where this actually gets decided
Homeowners research contractors on a phone, often in the room they want changed, frequently in the evening.
That means a tappable phone number that never leaves the screen, an estimate form that works with a keyboard covering half the display, photos that load on mobile data, and text you can read without zooming.
Many contractor sites miss at least one of those. It is often the cheapest thing to fix.
Separate pages help when services have distinct buyer needs and enough useful information. A page can answer related searches; adding pages alone does not guarantee visibility or enquiries. We agree a baseline and review progress against demand, competition and the work completed.
You own it.
Domain, site, code, analytics, ad account. In your name. Worth knowing in this industry specifically: leased sites and long contracts are common in contractor marketing, and the cost of leaving is often only discovered when someone tries to.
What we'd build for you
Questions
Why isn't my contractor website getting calls?
Usually one of four things: the page does not explain the service a visitor needs, your finished work is not on the site, the estimate form asks for too much, or the phone number is not tappable on mobile. An assessment tells you which applies to yours.
How many service pages do I need?
Prioritise the services you want to sell. Separate pages are useful when the buyer needs a distinct answer and there is enough original material. Avoid making a near-duplicate page for every keyword.
Do I need photos of my own work?
Yes, and they matter more than the design. Phone photos of real finished jobs usually beat professional stock. We will tell you which ones to take.
What if my brand is just a logo my nephew made?
That is fine and it is common. A clear, fast, well-organised site with real photos outperforms a beautifully branded one that hides the estimate button. Branding can come later.
How long before I see more calls?
It depends on the starting traffic, demand and problem. We check whether enquiries arrive, then their quality and reported outcome. There is no guaranteed timeline for calls or sales.
Do you work with contractors outside Florida?
Yes. We are remote-first and work with businesses across the US.
Start a project
Send us your site.
We'll tell you where the calls are being lost, whether or not you hire us.
Prefer to talk? (786) 305-5203 or WhatsApp