Industries; Cleaning
Cleaning is bought on trust and speed.
You're asking someone to let strangers into their home or their business after hours. That decision gets made on your website, before anyone calls; and it gets made fast.
Novarius builds websites, search visibility and call tracking as one system for US home service businesses. Everything is built in your accounts, under your name.
What makes cleaning different
Nobody will say what it costs
Cleaning is one of the few home services where buyers genuinely expect a ballpark, and almost no site gives one. "Contact us for a quote" on a recurring house clean loses to a competitor showing a range.
The trust question goes unanswered
Are your cleaners employees or subcontractors? Background-checked? Insured and bonded? Same person each visit? These are the questions people actually have about letting someone into their home, and most sites answer none of them.
Residential and commercial share a page
A homeowner wanting a biweekly clean and a facilities manager wanting nightly janitorial are different buyers with different budgets and different language. One page speaks to neither.
Booking is slower than the competition
This trade has been reshaped by services offering instant online booking. You do not have to match that, but "fill in a form and wait" loses the people who wanted it handled today.
Recurring revenue isn't sold as recurring
The value in cleaning is the repeat contract. Most sites sell a one-off clean and never mention the weekly or biweekly plan that is actually the business.
What we build
- Separate residential and commercial paths; different language, different proof, different forms
- A pricing indication: starting-from, or a simple range by home size
- The trust answers, prominently: employees vs. subs, background checks, insurance, consistency of crew
- Recurring plans presented as the default, one-off as the exception
- A fast enquiry path; short form plus tap-to-call
- Specialisation surfaced where it exists: move-out, post-construction, medical, data centre
- Automated response, because this trade shops several providers at once
Answering the trust question is the highest-return thing on the page
It costs nothing to add and almost nobody does it. A short, plain section saying who your cleaners are, how they are vetted, whether they are insured, and whether it is the same person each week outperforms almost any design change.
The reason competitors skip it is that it is not a marketing claim; it is an operational fact. If your answers are good, publish them. If they are not, that is a business decision before it is a website one.
What we'd build for you
Questions
How do I get more cleaning clients?
For most cleaning businesses the constraint is not traffic; it is that visitors do not convert. Add a pricing indication, answer the trust questions, separate residential from commercial, and respond faster than competitors. That is usually worth more than additional traffic.
Should I put prices on my website?
A range or a starting-from figure, yes. Buyers in this trade expect it and will leave to find it elsewhere. Exact pricing depends on the property, and saying so is fine; showing nothing is what costs you.
Residential or commercial; should I do both?
You can, but not on the same page. They are different buyers making different decisions, and one page for both converts poorly on both.
Do I need online booking?
Not necessarily. What you need is a path faster than form-and-wait. Instant acknowledgement plus a fast callback often works as well, at a fraction of the complexity.
What about commercial contracts specifically?
Longer sales cycle, larger value, and the buyer wants evidence of reliability; insurance, staffing model, references, and any specialised experience like medical or data centre work. That deserves its own page and its own proof.
Start a project
Send us your site.
We'll tell you where the calls are being lost; whether or not you hire us.